Signature Work
Three products.
Measurable impact.
Each case study details the system architecture,
commercial decisions, and exact scope of contribution.
Etailify
Commerce OS for enterprise D2C brands
Architected a zero-to-one enterprise commerce platform. Defined the core commercial logic, user workflows, and complete product specifications.
Engineered a strategic pivot after identifying that 80%+ of GMV originated from a minority of enterprise clients.
Defined OMS state machine, FinTech arbitrage flows, multi-discount clubbing, and UCMS scope.
Authored strict product requirements and system specifications to serve as the definitive blueprint for engineering and business teams.
Lead Product Designer & Strategist
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Explorex
Restaurant OS for high-volume hospitality
Transformed a fragmented POS into an enterprise-grade restaurant operating system spanning five interconnected product surfaces.
AOV-tier discounting engine drove a 35% merchant revenue lift.
44K+ B2C app downloads · 4★ Android rating · 90% EOD recon reduction.
Architected the overarching design system and workflow logic connecting the merchant point-of-sale, kitchen displays, customer facing applications and partner backends from zero.
Senior UX Designer
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Project SNAIL
IoT mobility fleet for enterprise warehouse logistics
Conceptualised, designed, and shipped a low-CapEx novel IoT mobility system for warehouse operations from zero.
Named co-inventor · Indian Utility Patent Application No. 201941000584.
38% picking efficiency gain in live Amazon pilot. Fleet scaled to 100+ units by 2023.
Led 9+ engineers across hardware, harness, firmware, and embedded systems. ~95% remote fault resolution.
Product Owner & Product Designer
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